If your website has recently disappeared from the top ranks of relevant and popular search results on leading search engines then video marketing for doctors may be the ideal solution for you. Chances are that this recent tragedy may be as a result of you being one of the many victims of the dreaded latest Google updates widely referred to as the Panda or Penguin. Many websites lost visibility and traffic from search engines literally overnight.
Naturally when your website disappears from the top ranks of search engine results finding you becomes extremely difficult and targeted traffic to your website will naturally take a nose dive, business and revenue going with it. How can you possibly get patients and business for your practice when you cannot be found in the first place? One of the many reasons why a doctor going into video marketing makes perfect sense is because videos were not affected by this latest Google slap. In fact videos have always been a very easy way for anybody to end up right at the top of search engine results and reap the resultant huge traffic.
Actually no other medium enables a doctor to so easily talk directly to their potential patients and answer many of the burning questions that may be bothering them. In the process they will be positioning themselves as experts and the knowledgeable medical practitioner to be consulted. This neatly gets you way ahead in the current fierce competition for patients and clients that many doctors are desperately trying to fight off with large hospitals and medical facilities.
In recent times it has become pretty clear that doctors will have to seriously market themselves to survive and maintain profitable practices.
Video Marketing is the perfect solution for various reasons including the following:
• Videos, and especially medical advice videos, are extremely popular online meaning that whatever useful information you produce using this medium will always be hungrily consumed by your prospects.
• Useful videos get passed on a lot on social networking sites and elsewhere meaning that the chances of your video going viral and earning you tons of traffic are extremely high.
• This is a perfect Public Relations medium that will portray a doctor and their staff in positive light which will always lead to them attracting more patients and clients to the practice.
• This amazing medium saves a lot of precious time for a doctor because they do not have to repeat the same advice to patients over and over again. All they need to do is make a video once and it can be distributed to prospective patients again and again for many years.
What you need to get started
Most medical practitioners believe that it is the most difficult thing to launch their video marketing for doctors campaign. They may even feel overwhelmed by all the work they feel they may need to put in before they can be successful with video. Actually it is all much simpler than you ever imagined because all that needs to be done is to find a good professional video marketing service provider who understand the medical profession. Then you simply need to leave everything to them and concentrate on running your practice. They will do the rest. You do not even need to worry about the costs because the amazing returns you will get from your properly executed video marketing campaign will pay for it all as well as put your medical practice back on a sound financial footing.
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